About BNA

Business Negotiation Academy: For over twenty years, we’ve been helping organisations and individuals turn negotiation skills into a source of competitive advantage across 40 countries. There are proven methods that work and some popular methods that don’t—and we know the difference.

Unlock Competitive Edge Through Strategic Negotiation Skills

Welcome to Business Negotiation Academy

You are about to enter a partnership that will provide you with a true competitive edge, supported by resources designed to significantly enhance the results of your sales, procurement, outsourcing, and partnership agreements. For more than 20 years, we have refined the best negotiation strategies and tools to help organisations and individuals protect margins, sell more profitably, achieve cost reductions that lead to real savings, and realise the full value of their business relationships and transactions.

We believe that success in negotiation is not accidental; it is the predictable result of deliberate methods of planning, preparation, and engagement—methods that form the foundation of the BNA Strategic Negotiation Model. This model, which we have mastered and taught in 40 countries, has enabled sales and procurement professionals, executives, business owners, leaders, and commercial negotiators to develop unparalleled negotiation capabilities—methods we are now eager to share with you.

For the past twenty years we've been determined to help teams and business leaders build a dominant, competitive advantage. Today, more than ever, are we determined to make businesses more successful. Our only question is: WILL IT BE YOURS?

Our Vision:

Negotiation Excellence

Our Mission: Empower organisations and individuals to turn negotiation into a source of sustainable competitive advantage.

Our Advantage

The BNA Advantage lies in our Strategic Negotiation Model – a sophisticated yet accessible system that prioritises tangible results over elusive tactics. We cultivate a negotiation capability that enables business professionals to strike deals balancing profitability with high-quality relationships. This approach yields improvements in margins, operating profits, contract implementation speed, and agreements that fully deliver their anticipated value.

What makes our solutions unique is the depth and quality of industry knowledge and practical experience we bring. Our expertise, skills, and methodologies provide real value by empowering clients to transform their negotiation capabilities—both individually and organisationally.

Decide today to elevate your standards and set yourself up for success!

Creating World-class  Negotiating Organisations

We recognise that negotiation isn't just an individual skill, but a critical organisational capability. Our negotiating approach and methodology are primarily focused on helping companies instil best-in-class negotiation capabilities across the enterprise, form and manage successful and profitable business relationships, and improve the value of their sales and supplier negotiations.

Our Expertise

At Business Negotiation Academy, our expertise lies in equipping organizations and individuals with world-class negotiation skills. These capabilities drive lasting performance improvements, boost confidence and profits, and strengthen key business relationships.

We accomplish this by designing and implementing customised, comprehensive solutions that include:

  1. Development of organisational and functional negotiation frameworks
  2. Defining negotiation strategies and designing tailored processes
  3. Comprehensive negotiation training programs focused on sales, procurement, and strategic business negotiations
  4. Professional coaching and consulting support
  5. Creation of Negotiation Centers of Excellence

We champion a strategic approach to negotiation where robust strategies inform effective tactics and drive results. Our expertise is grounded in 20 years of practical experience, building negotiation capabilities for Fortune 500, FTSE 100, and small and medium enterprises across 40 countries. This global perspective allows us to offer insights and strategies that are both universally applicable and adaptable to specific business contexts.

WHY Business negotiation academy

20 years

of global negotiation expertise

10,000+

professionals trained across industries

40 COUNTRIES

where we've delivered negotiation solutions

my name is

Michael Zieba

Negotiation Strategist

I'm the founder of Business Negotiation Academy, where we transform how organizations approach negotiations. Whether you're looking to improve your personal negotiation skills, enhance your team's capabilities, or build a world-class negotiating organisation, we're here to help.

Our comprehensive services include negotiation training, consulting, and coaching, all designed to deliver measurable results. I invite you to explore how we can help you unlock the power of strategic negotiation in your business. Let's start a conversation about elevating your negotiation capabilities and driving your business success.

Meet Michael