What Our Clients Have to Say

"Thank you for the marvelous training! The program is super! One of the few really excellent training programs I've experienced. It represents well - balanced combination of theory and structure regarding the negotiation process and of practical techniques and tactics. The profile & style assessments were very eye-opening. The last day dedicated to the software market was very much straight to the point and connecting the program even more to our job. Congratulations for this excellent training course and big thanks!"

"I have attended Michael Zieba’s procurement negotiation training. By using his strategy I was able to negotiate a discount on a contract with a supplier, resulting in significant annual cost savings. I’m also using this negotiation strategy in an ongoing negotiation, and already anticipating solid cost savings. I recommend Michael and Business Negotiation Academy. Thank you very much, the training has really improved my skills and knowledge."

"I have just completed Michael's Practical Negotiation course. Michael made the course very interactive and used a variety of different approaches in his teaching. He is clearly very knowledgeable with regard to negotiation. I used to run internal training courses for several years after receiving extensive training to do so. As a result, I am tough to impress. However, I thoroughly enjoyed the session and gained a lot of valuable learning."

"The training placed a strong emphasis on practical application, providing techniques we could immediately incorporate into our negotiations. By the end, we felt more confident in our abilities to analyze negotiation scenarios and apply the tactics we had practiced. This focus on practical skills will undoubtedly help us in real-life situations. The trainer was very good and knowledgeable. Everything taught is very important for my job. All the content is immediately applicable. "

"The training was highly interactive, and the open format allowed everyone to speak up and express their views comfortably. Michael encouraged each of us to share our experiences, which made the course feel inclusive and collaborative. It’s rare to find a training where everyone feels so engaged, and this made the learning experience even more powerful. I left with new perspectives on negotiation and felt inspired by the group discussions."

"The course was well-paced, which made it easy to stay focused and involved. Michael’s structure and clear explanations helped put me in a negotiation mindset from the start. The models he introduced were practical and gave me a solid foundation to use as I prepare for future negotiations. I can confidently say this training has equipped me with tools I can apply right away, both professionally and personally."

"I really enjoyed the chance to negotiate with a different person in each exercise. Working with new partners each time kept the training fresh and realistic, allowing us to experience different negotiation styles and adapt accordingly. This approach was incredibly valuable, as it mirrored real-life scenarios where we may negotiate with people from various backgrounds and approaches."

"The examples provided throughout the training were clear, relevant, and directly applicable to our work at Network Rail. Michael’s experience shone through in how he tailored these examples to our industry, making it easy to understand how these strategies would apply in our day-to-day roles. I left with a wealth of ideas and tools that I’m excited to start implementing."

"This training was incredibly practical and provided skills I can use in both my professional and personal life. Michael presented the material in a way that was easy to understand and directly applicable. I now feel much more confident in my ability to negotiate effectively, whether it's at work or in other areas of my life. This course exceeded my expectations!"

"Michael Zieba’s training at Business Negotiation Academy was incredibly impactful. After attending, I applied the learned techniques in a tough negotiation with a client and managed to secure favourable terms that helped us improve margins and secure 31 additional days of work (new service orders, and >$10,000 in revenue) The training has not only improved my negotiation skills but also my overall approach to communication in business. I’m grateful for the experience and highly recommend it."

"When I served as the Director of Service Transition at NGA, we engaged Michael to facilitate several sessions on negotiations. Even though our team was made up of post sales resources, their job entailed deep negotiations during the project. Michael guided them through a series of activities and simulations that were quite impactful to them. The feedback that we received was quite positive. The team felt up-skilled in an area that was once foreign to them. Confidence was gained and an ability to manoeuvre tough situations became easier for our team. Such a valuable investment!."

"The negotiation training offered by Michael Zieba through Business Negotiation Academy exceeded my expectations. I’ve been able to use the strategies from the course to negotiate a better deal the very next day. The course was practical, insightful, and immediately applicable. I can’t recommend Michael’s training enough—it’s a must for anyone serious about improving their negotiation skills."

"Attending Michael Zieba’s negotiation training was one of the best decisions I’ve made for my career. The techniques I learned have already helped me secure better agreements with channel partners. The training was thorough, engaging, and full of practical advice that I can use every day. I highly recommend this course to anyone looking to become a more effective negotiator."

"I would like to thank you for arranging the Advanced Decision-Making and Negotiation Skills Training course for Allied Bank. I am immensely pleased with the leaming outcomes of the course. We enjoyed the highly interactive training which comprised many practical learning tools and role plays. The Trainer had extensive commercial deal experience, was very approachable and provided personal attention and support wherever needed. The environment was professional, yet humoured, relaxed and informal, providing an excellent learning platform. The relevance of the course is not only with regards to our interaction with clients, but also to our interaction within the CIBG and ABL environment. It would definitely allow us to negotiate in a better, more organized manner. On behalf of the participants, I pay special gratitude to Mr. Michael Zieba. He is a very knowledgeable presenter and he has exceptional teaching ability. The course was conducted in such an excellent manner that all the participants were involved in the training process until the last moment."

"It was a very interactive course. It gave us a first hand experience of real life negotiations. I would definitely be able to negotiate better after attending this course. It was an excellent course for a professional. Moreover the instructor kept the audience engaged throughout the course."

"I found the recently-arranged training course to be relevant, helpful and very well-managed. The relevance of the course is not only with regards to our interaction with clients, but also to our interaction within the CIBG and ABL environment. It would also allow us to negotiate with our clients in a better, more organised manner. I highly recommend this training."

"Our team had the pleasure of a sales negotiation course with Michael. It was very interactive he used a variety of techniques and approaches. Definitely learnt a lot from the course and Micheal himself. What made it more enjoyable and interesting was the course was practical and engaging the whole team with different scenarios which we all played out and discussed afterwards. I personally have started using what I have learnt in my everyday sales negotiations. I have improved my price negotiation skills, eliminated discounting and most importantly improved margins as a result. Would highly recommend The Business Negotiation Academy."

"The Procurement Negotiation Academy’s programme is phenomenal. Lots of practical tools, strategies and techniques that my team can apply from day one. Great trainer with practical knowledge. We finally have strategies to deal with single-source and sole suppliers! Practical negotiation techniques combined with supplier relationship and risk management tools."

"I attended a sales negotiation course run by Michael and he really knows his stuff. The courses he runs are full on and intensive involving group work, exercises and individual feedback. The skills you gain in such a short period of time are priceless. The knowledge gained from the course has significantly improved my negotiation skills and has ultimately helped increase the company sales revenue. I would highly recommend you speak with Michael to see what he could offer."

"Thank you for delivering an outstanding course to my team! The feedback has been overwhelmingly positive, and the team has already begun integrating the concepts into their daily work, which speaks volumes about the practicality and effectiveness of the training. The real-world examples and interactive exercises really helped to solidify the theory, making it easier for them to see how these techniques apply to their roles. We're already seeing an increase in their confidence and enthusiasm to approach negotiations with fresh perspectives. Truly, a job well done, and we're looking forward to future sessions to continue building on these skills!"

"I had the pleasure to have a one-to-one sales training course with Michael in London for two days. I have 15 years of B2B experience, both as a KAM and Sales Manager. Therefore, I am naturally demanding with regard to quality of training. I was challenged as a sales professional both on adjusting my personal style and habits, as well as my professional sales techniques. I can highly recommend Michael to any experienced sales professional that are open minded to continuously improving yourself."

"Attending BNA’s negotiation training was a game-changer for me. I applied the techniques learned in a recent supplier meeting and successfully secured better terms, leading to a significant reduction in costs. The training has not only boosted my confidence but also equipped me with valuable skills that I will continue to use. I highly recommend Michael’s training to anyone looking to enhance their negotiation abilities."

"Michael Zieba’s training at Business Negotiation Academy was incredibly impactful. The training has not only improved my negotiation skills but also my overall approach to communication in business. I’m grateful for the experience and highly recommend it."

"I’m incredibly pleased with the results after attending Michael Zieba’s negotiation training. I put the skills I learned to the test in a recent customer negotiation and was able to secure better margin simply by using one of the sales negotiation techniques. The training provided by Business Negotiation Academy is top-notch and has given me the confidence to tackle even the toughest negotiations."

"It was the best negotiation training I have ever attended."

"The course provided invaluable tips and strategies for effective negotiation, offering practical, actionable insights that I could apply right away. Michael’s use of real-world examples made the content highly relatable and easy to understand, bringing complex negotiation techniques to life. The entire experience was engaging from start to finish, and I genuinely enjoyed every part of it. Michael’s expertise, combined with his enthusiastic delivery, made the training not only educational but also truly inspiring! I left feeling more confident and equipped to tackle future negotiations with a fresh, empowered perspective."

"Everything we covered in the course was directly relevant to my job, and it provided a solid framework for approaching negotiations. Michael’s expertise and structured format helped clarify key concepts, and the hands-on exercises ensured that we could apply what we learned immediately. I feel much more prepared for future negotiations and confident that these skills will positively impact my work at Nycomed-Takeda."

"The course was exceptionally well-designed and engaging from start to finish. Michael’s clear expertise and structured approach kept me interested and involved the entire day. He balanced theory with interactive exercises, and I particularly appreciated how he broke down complex negotiation strategies into simple, actionable steps. The real-life case studies were invaluable, allowing us to practice in a realistic setting, which helped solidify the techniques we learned. I left the course with a newfound confidence, and I was able to start applying these insights to my role almost immediately. This training was one of the most beneficial professional experiences I’ve had in recent years."

"Michael Zieba’s negotiation training has been invaluable to me. The strategies I learned have already paid off, as I was able to negotiate a significant discount on a key contract, saving our company a lot of money. The course was practical, informative, and delivered in a way that was easy to understand and apply. I’m already seeing the benefits and would highly recommend this training to anyone looking to improve their negotiation skills."

"Michael has a rare ability to make complex concepts accessible, and this course was the perfect mix of theory and practice. The simulations felt incredibly realistic and gave us the chance to test out different strategies in a safe environment. I especially appreciated how Michael would pause the session to share insights from his own experience, which added depth to our learning. He encouraged us to ask questions, and his answers were always detailed and helpful. I left the training with practical skills and an understanding of how to adapt these to various negotiation scenarios. The experience was both challenging and enjoyable, and I feel much more equipped to handle negotiations in my role."

"This course was excellent! I gained valuable insights into how and when to apply the negotiation tactics covered, along with techniques for effectively analyzing customer behavior. It's an ideal course for anyone looking to understand and implement negotiation strategies in both personal and professional settings. The information provided was highly relevant, with clear explanations and an engaging delivery style. The practice activities were particularly helpful in reinforcing the concepts, and the instructor's knowledge and expertise made the learning experience even more enriching. I highly recommend this course to anyone interested in mastering negotiation skills!"

"This training was incredibly insightful, and I found the case studies and real-life examples Michael provided to be some of the most valuable parts of the session. His constructive feedback during our role plays helped me refine my own approach and avoid common pitfalls. I now feel much more confident in my ability to negotiate effectively, especially in challenging situations with suppliers and partners. Michael’s expertise and hands-on teaching style created an environment where we could practice freely, make mistakes, and learn from them. It was not just a training—it was a transformative experience that I can already tell will positively influence my career. I’ve walked away with a set of tools and a mindset that will be incredibly beneficial moving forward."

"This was the best training I have ever attended. The content was incredibly relevant to the challenges I face with suppliers every day. The interactive exercises helped me see my negotiation strengths and pinpoint areas where I could improve. I especially appreciated the real-life case studies, which made the concepts easy to grasp and showed me how to apply them effectively. I left feeling much more equipped to handle even the toughest supplier negotiations with confidence."

"This negotiation training has given me lots of tools and strategies for dealing with suppliers. I now feel prepared to handle a wider range of negotiation scenarios, including challenging suppliers who may be resistant to price reductions. The course provided specific tactics to build rapport, set clear objectives, and maintain leverage, which I found extremely valuable. I’m more confident in my approach and better prepared to secure favorable terms."

"I feel more confident in negotiating with suppliers. I highly recommend this training to all my colleagues and procurement professionals. The course gave me a clear, step-by-step approach to preparing for and conducting negotiations, and the emphasis on preparation has been a game-changer. I now know how to analyse supplier motivations and set achievable goals before every meeting, which has boosted my confidence tremendously. The trainer was also very engaging and made the material easy to understand. I’ve already shared some of the techniques with my team!"

"Very insightful, practical, and full of useful negotiation techniques and tools. The mix of theoretical frameworks and practical tips was spot-on. I particularly enjoyed learning about the psychology behind negotiation tactics, which has helped me better understand the motivations and pressures suppliers face. This understanding has already helped me approach conversations in a more strategic way. I would highly recommend this training to anyone in procurement looking to strengthen their negotiation skills."

"The Advanced Negotiation Training was a game-changer. Michael’s strategies directly contributed to our bottom line by helping us secure better terms and reduce costs on key contracts. The advanced techniques we practiced have given me the confidence to approach negotiations with a sharper focus, allowing us to maximise value while maintaining strong supplier relationships. I’m already seeing the impact in our recent deals!."

"This training was incredibly impactful in helping us sharpen our approach to high-stakes negotiations. Michael’s insights on value-focused strategies have allowed us to reduce costs without compromising on quality, which directly benefits our profitability. These techniques are practical and straightforward to implement, and I’ve already seen results in our recent agreements."

"The Advanced Negotiation Training exceeded my expectations in delivering strategies that impact our bottom line. Michael’s approach helped us achieve significant cost savings on critical contracts, allowing us to secure better terms with high-value suppliers. The advanced techniques have enhanced my negotiation confidence and precision, making a noticeable difference in our recent procurement wins."