Master the Art of Negotiation

Performance Results Advantage

Business Negotiation Academy offers comprehensive negotiation training and consulting services, empowering organisations to build world-class negotiating capabilities. Our innovative approach covers the entire deal lifecycle, from qualification to renegotiation, ensuring sustainable business results and strategic advantage.

Logo
Logo
Logo
Logo

What do we Offer

At Business Negotiation Academy, we help businesses make sustainable improvements to their performance in the areas that matter most. We build customised, comprehensive negotiation skills development solutions to help our clients gain a competitive advantage, negotiate more profitable deals, and build strong working relationships with clients, suppliers, and stakeholders.
About BNA

About Michael Zieba

Business Negotiation Training & Consulting

Michael Zieba is a leading negotiation expert with over 20 years of experience. He has trained more than 10,000 professionals across 40 countries, working with blue-chip organisations including NGA HR, Vodafone, KBC Group, Pfizer, Takeda, Adidas, and many others. As the creator of the BNA Strategic Negotiation Model and the BNA Negotiation Matrix, Michael helps businesses and individuals develop unparalleled negotiation capabilities for measurable results.
About Michael
Image Description

Success Stories

Transform Your Negotiation Skills with Business Negotiation Academy

“Thank you for the marvelous training!”


"Thank you for the marvelous training! The program is superb! One of the few really excellent training programs I've experienced. It represents well - balanced combination of theory and structure regarding the negotiation process and of practical techniques and tactics. The profile & style assessments were very eye-opening. The last day dedicated to the software market was very much straight to the point and connecting the program even more to our job. Congratulations for this excellent training course and big thanks!"

T.I. - Procurement Officer, KBC Group
Headshot

“Michael made the course very interactive and used a variety of different approaches in his teaching”


"I have just completed Michael's Practical Negotiation course. Michael made the course very interactive and used a variety of different approaches in his teaching. He is clearly very knowledgeable with regard to negotiation. I used to run internal training courses for several years after receiving extensive training to do so. As a result, I am tough to impress. However, I thoroughly enjoyed the session and gained a lot of valuable learning."

Kevin Rayment – Reliability Process Manager, Network Rail
Headshot

“After attending, I applied the learned techniques in a tough negotiation with a client and managed to secure favourable terms.”


"Michael Zieba’s training at Business Negotiation Academy was incredibly impactful. After attending, I applied the learned techniques in a tough negotiation with a client and managed to secure favourable terms that helped us improve margins and secure 31 additional days of work (new service orders, and >$10,000 in revenue) The training has not only improved my negotiation skills but also my overall approach to communication in business. I’m grateful for the experience and highly recommend it."

Nicole Cunha – Project Manager, NGA HR New Zealand,
Headshot
See More Success Stories

WHY Business negotiation academy

20 years

of global negotiation expertise

10,000+

professionals trained across industries

40 COUNTRIES

where we've delivered negotiation solutions
Image Description

Negotiation Strategies to Gain the Edge

Master the art of negotiation and transform your business outcomes

Psychology is a key factor in any negotiation, whether you're discussing pricing, requesting a raise, or closing a deal. Successful negotiation relies on understanding how people make decisions, what drives them to take risks, and what prompts them to avoid losses. This ebook introduces scientifically-backed strategies, such as leveraging loss aversion, using framing techniques, and applying the power of anchoring, to help you craft more persuasive arguments and achieve better results. Whether you're negotiating corporate contracts, selling a property, or discussing compensation, these techniques will enhance your ability to influence and secure agreements. This book offers invaluable insights to elevate your negotiation skills and drive better business outcomes, no matter if you're in sales, procurement, or leadership.
Download the e-Book
'I negotiate contracts every day. Most negotiation training courses provide tactics but leave you to figure out how they all fit together in real-life negotiations. This training has given me a clear process to follow and tools to execute a negotiation strategy. The psychological tactics are excellent. Highly recommended!'

Michael Kowalski, CEO, Frantech.