Meet Michael Zieba
I believe that success in negotiation is not a matter of chance; it’s the predictable outcome of deliberate preparation, planning, and engagement. These methods have become the foundation of the BNA Negotiation Matrix, which I have mastered and taught in 40 countries to sales and purchasing professionals, business owners, project managers, executives, leaders, and commercial negotiators. Now, I want to share these powerful strategies with you to help you develop unparalleled negotiation capabilities. Be sure to take full advantage of them.
THE NEGOTIATOR'S JOURNEY
The ORIGIN of a Negotiation Maven
About twenty years ago, I became obsessed with one question: Why do some people always seem to come out on top—in negotiations, difficult conversations, and major interactions with others? They always seem to be winning. They know exactly what to say, how to say it, and when to say it. They handle objections effortlessly, turning them into opportunities. They are charismatic, confident, and break through resistance with ease. They are incredibly persuasive, close more deals than anyone else, and those deals are consistently more profitable.
Why do some individuals succeed more quickly than others and manage to sustain that success over the long term?
A High-Stakes Discovery
The answer is clear: they are master negotiators—they’ve perfected the art of negotiation and persuasion.
We negotiate constantly with everyone, and you cannot choose whether or not you want to negotiate. The only thing you can decide and control is how well you negotiate to achieve your personal and business objectives. Your success in life and business depends on your ability to negotiate effectively with others.
If you don't learn how to negotiate, it won't matter how good your sales skills are or how good your project management skills are. It won't matter how nice a person you are. In fact, if you're always Mr. Nice Guy, it's very likely you've been giving everything away in your life, and people are taking advantage of you. YOU WANT TO KNOW WHY? Because nice guys don't win. Good negotiators do!
The SIMPLE Truth
Think about it this way: If you're leaving £20,000 on the table each year—whether it's because you're not assertive enough, don't know how to negotiate a salary increase, can't defend pricing when selling your house, or struggle to eliminate excessive discounting in your sales process—you could be significantly worse off. You might also lose important deals to competitors or overpay your suppliers. In 10 years, that adds up to £200,000, and that's money you’ll never get back.
Now, if you run a business and that figure is £500,000 annually, in 10 years you’ll be £5 million poorer.
The good news is that you can master your negotiation skills through our negotiation training. When you do, you'll experience a level of success that’s uncommon in most people's lives.
From Theory to Global Impact
For the past 20 years, I have worked to distill the most effective negotiation, persuasion, and communication strategies and tools to help organisations and individuals become stronger negotiators, eliminate unnecessary price reductions and discounts, gain leverage in challenging conversations, stay ahead of competitors, protect margins, sell more profitably, achieve cost reductions, and realise the full value of mission-critical business relationships and transactions.
I have designed and delivered customised negotiation training and consulting services to some of the world’s most prominent companies, including KBC Group, NGA HR, Adidas Group, Vodafone, Pfizer, Qatar Foundation, TomTom, Telefonica, Mars, and many more.
If you're frustrated with your current earnings, the business you're getting, or the opportunities you’re missing out on—no matter how successful you are right now—our Negotiation Training will help you unlock untapped profits and permanently transform both your life and your business. There’s no theory here—everything I teach is based on real-world results.
If you want to win more, be more successful, more effective, and more confident, if you want to earn more money, if you want to achieve your goals in life, our training is designed to help you get the results you desire.
Our Vision:
